Create your Digital Menu with EPOC GO and sell more!
Get a Digital Menu with featured products, promotions, suggestive selling, and many other features to keep your customers happy from order to payment.
How does the Digital Menu work in EPOC GO?
Why choose EPOC GO?
If you need to create an attractive digital menu for your restaurant, EPOC GO is the best option.
It lets you organize sections by product type, add photos, descriptions, and other optional items, and even make suggestive sales to increase your average ticket.
Besides being easy to edit, the EPOC GO menu has simple, intuitive navigation, so your customers won't have any trouble ordering and paying.
And there are also several advantages for your business.
Imagine you no longer have to worry about hiring a certain number of freelance waiters for a Saturday night.
With EPOC GO you can have a a quality self-service option while keeping a fixed number of waiters, without risking idle staff and losing money because business didn't turn out as expected.
Check out some results your restaurant can achieve by implementing EPOC GO
Operating cost
Table occupancy
Tips via automatic surcharge
It's time to adopt a digital menu at your bar or restaurant!
The digital menu is a trend, and more and more restaurants and Bars are adopting this technology. It replaces traditional paper menus and has the potential to transform the customer experience, streamline operations, and boost your business.
So if you haven't adopted this solution yet, now's the time! Next, we'll explore everything about this innovation: how it works, its benefits, how to create one, and much more. Check it out!
What is a digital menu?
You certainly know what a menu is: that list showing customers the food and drink options served and their respective prices. It's usually printed on paper, PVC, or another more durable material. But that's becoming a thing of the past.
That's because there's now a digital version of the menu, which emerged as a technological solution for restaurants and bars — and opened up many possibilities to go beyond a simple list of dishes and drinks.
It can be created in different ways: as a website, a mobile app, on tablets, self-service kiosks, or even in a PDF. It just needs to be in digital form to count as a digital menu.
Each of these menu types has its own added benefits. We'll cover this in more detail in the next section. Keep reading!
What are the types of digital menus?
The advantage of digital formats is that they let you create different types of menus, use various platforms, and add other features that help make the customer experience more interactive and modern.
Check out some of the possibilities below!
QR code digital menu
The QR code is an image that can be scanned with the customer's smartphone camera to access the digital menu. It's a very simple way to make the menu available, which is why it's also one of the most popular.
The advantage of QR code digital menu is that there's no barrier making it harder to view. This way, customers can choose their order quickly and enjoy a frictionless experience.
The QR code can be printed directly on the individual tab, table display or even on posters to stick on the wall.
Web-based digital menu
This type of digital menu uses a web browser — such as Google Chrome, Safari, or Microsoft Edge, for example — to make the menu available.
The most interesting thing about this format is how easy it is to access, since there's no need to download any app. Todo mundo pode acessar o link e abrir o cardápio no navegador que já costuma utilizar.
EPOC GO, for example, uses a web-based digital menu accessed via QR code.
Digital menu app
Another option is to create the menu in an app for smartphones. To access it, customers need to download and install it.
The advantage of this type of menu is that it can include interesting features like push notifications, among other functionalities supported only by this format.
That said, it's worth considering that having to install the app may bother some customers and end up hurting the experience.
Digital menu on WhatsApp
WhatsApp is the most popular messaging app in Brazil, and it's how many customers reach out for more information and request the menu, especially at restaurants that offer delivery.
In these cases, creating a menu for WhatsApp can be a good alternative. To do this, you can use the catalog feature in WhatsApp Business, the version of the app made specifically for companies.
Digital menu on tablet
O tablet is a mobile device that can be mounted on restaurant tables so customers can view and interact with the menu easily and intuitively. Simply being able to browse through the items already makes the experience more modern and encourages consumption.
This type of menu is installed on the tablet as an app and can be customized for your restaurant.
There are solutions available on the market that, besides the menu, let you place orders, integrate with the KDS system, take payments, and much more. That's the case with EPOC KIOSK.
Digital menu on self-service kiosk
O self-service kiosk is one of the most attractive ways to display the digital menu. Since these devices are typically larger, they catch customers' attention and make the interaction even more engaging, as the images are big.
As with tablets, the consumption experience at the kiosk is complete: customers view the menu, place their order, and pay without depending on the waiter.
Besides providing a great experience, a digital menu on a self-service kiosk can increase revenue by 10% and reduce operating costs by 30%.
Digital menu integrated with the front-of-house system
To ensure a fast, smooth experience with no hassle for your customers, it's ideal for the digital menu to be integrated with the front-of-house system, the POS.
This way, it completes the whole journey – from choosing the order to payment – with no barriers at all. And your operation also stands to gain in speed and efficiency.
With integrated, automated systems, your staff can provide more personalized service and take care of other details so your customers leave happy and satisfied.
What's the customer experience like with EPOC GO?
EPOC GO is a Digital Menu with QR Code Access that gives your customers total freedom and autonomy to order and pay, delivering a complete self-service experience! See below an example of what the customer journey looks like with EPOC GO:
All of this can be done without waiting for the waiter or standing in line to pay. This way, you make your customer's experience much more pleasant. And that's not all! There are many other advantages to using a digital menu, as you'll see below.
All of this can be done without waiting for the waiter or standing in line to pay. This way, you make your customer's experience much more pleasant. And that's not all! There are many other advantages to using a digital menu, as you'll see below.
5 advantages of using a digital menu
Technology is an ally in managing bars and restaurants. There are several solutions designed to improve operational efficiency, and the digital menu is one of them. Get a better understanding of all the benefits:
1. A more attractive menu
The menu displayed on a phone, tablet, or kiosk screen is much more attractive than on paper. Besides the images, customers can browse the menu and interact with it.
This feature helps boost consumption — especially when there are featured products, promotions, and suggestive selling.
Read also: 8 steps to putting together a tasting menu
2. Easy to update
Every time you change an item's price or update the menu options, you have to update it and print a new one. With a digital menu, that doesn't happen.
A editing is quick and easy and you can even set up specific promotions for a given time period or day of the week and have the menu change automatically.
3. Faster service
It's easier for customers to search and navigate between menu sections. They can look up vegetarian options, for example. Plus, they can customize their order more easily by adding or removing ingredients.
All of this helps reduce doubts, speeds up decision-making, and makes service as a whole much faster. As a result, table turnover increases and you're able to serve more people.
4. Cost reduction
With a digital menu like EPOC GO, you can reduce your operating costs, since it lets your customers order and pay without needing a waiter's help. It's possible to cut costs by up to 31% using this technology.
5. Increased sales
As we've seen, a more attractive, interactive menu also gets customers to spend more.
The ease of browsing the menu and choosing dishes and drinks, customizing them to personal taste, also makes the buying experience easier and, as a result, people consume more.
Read also: How to increase your profitability with Menu Engineering
6. Modern self-service
By adopting a digital menu like EPOC GO, you get the most innovative option on the food service market. And you don't even need to invest in equipment!
Your customers will enjoy a modern experience, with the freedom and autonomy to choose their order and pay quickly. This is a growing consumer demand that's becoming established as a new paradigm.
7. Customer loyalty
Finally, another advantage of EPOC GO is customer loyalty. That's because you can set up a loyalty program so customers earn points they can use on their next visit. It's an extra feature that can go a long way toward strengthening your relationship with them!
Success story: fast service for happy hour at Tatuzinho Bar
With a laid-back happy hour concept, Tatuzinho Bar is one of the latest ventures from Grupo Alife-Nino, a chain of bars and restaurants that runs more than 40 locations across Brazil.
Brands like Tatu Bola, Eu Tu Eles, Boteco Boa Praça, Porto Luna, and Toca do Tatu are under the Group's management, which posted revenue of R$ 300 million in 2022.
Located in Largo do Batata, in Pinheiros – SP, Tatuzinho Bar is ideal for anyone looking to unwind after work. To ensure the fast service the concept calls for, management chose to adopt EPOC GO and KIOSK.
With EPOC GO, customers can access the digital menu, place their order, and pay right from the table, without needing to call the waiter. They can also choose to use one of the EPOC KIOSK self-service kiosks placed in strategic spots around the bar.
This way, the Tatuzinho team can focus on welcoming customers, preparing and delivering orders, and providing excellent service. And it's a success: more than 60% of orders are placed through EPOC GO, enabling a faster operation and a stress-free happy hour.
