Rules by brand and by CNPJ
Groups with more than one banner operate distinct structures on the same platform.
For your operation
Chains and franchises
Governance without constraining the location.
The challenge
A chain grows faster than its ability to standardize. Each new location arrives with a slightly different menu, outdated pricing, and its own spreadsheet. When there are five stores, the operation absorbs it; when there are forty, with distinct brands and CNPJs, the franchisor loses sight of what's happening within its own chain.
What this costs
Without a central rule, comparing locations becomes a reconciliation exercise: each one reports in its own format, and the consolidated figure arrives late and without confidence. The franchisor discovers the problem through the month's result, not through the week's indicator. And the rollout of a new location consumes senior staff time on manual configuration — exactly the resource that expansion needs to free up.
The rule lives at the center and cascades down to the locations: menu, price, permission, recipe card, and tax parameters are defined by brand and by CNPJ, and the location operates within them with whatever autonomy the franchise agreement allows. Opening a store becomes inheriting a configuration, not building one.
Layer 02
Platform
It's where the chain's rule is defined once and takes effect across all locations. The operation layer executes that rule at the terminals; the data layer consolidates the results for the entire chain.
What this delivers
Rollout with inherited configuration
A new location starts with the chain's standard menu, price, and permissions.
Centralized menu and pricing
A change at the center reaches the locations without depending on someone applying it store by store.
Controlled autonomy
What a location can change is defined by permission, not by trust.
Comparison across locations
Same indicator, same calculation basis, so the ranking means something.
Group-level consolidation
Operating and financial results totaled by brand, region, or the whole chain.
Conversation with
- Corporate ERP
- BI
- Certified acquirers
- Delivery
In operation
Frequently asked questions
How do different brands and CNPJs work within the same chain?
The structure is hierarchical: the group contains brands, the brand contains locations, and each level can have its own rules. A change made at the brand level applies to its locations without affecting the group's other banners.
How much autonomy does the location keep?
Whatever the franchisor defines. Permissions are granular — a chain can allow local discounts and lock menu changes, for example. It isn't a choice between centralizing everything or nothing.
What does the rollout of a new location look like?
The location inherits the chain's standard configuration, and only what's specific to it changes. The full process — assessment, pilot, migration, training, and phased rollout — is described on the implementation page.
Is data from each location kept separate or consolidated?
Both. Each location sees its own operation and the center sees the consolidated view, with the same calculation basis — which is what makes comparison possible.
Talk to a specialist
Your operation has grown. Is your technology ready?
How many locations, what stack is already running, what needs to be integrated, and what the rollout would look like.
