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Barista: what it is, what they do, and how to hire one

Find out what a barista is, learn about this professional's main duties and skills, and check out a step-by-step guide to hiring one.
Barista: what it is, what they do, and how to hire one, shown with a cup of coffee featuring latte art

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A barista is a professional who specializes in high-quality specialty coffee. They can work in a range of settings: coffee shops, restaurants, bars, hotels, and more.

Beyond creating recipes and preparing drinks, baristas also play a key role in the customer experience and service quality, which can help drive a business's success.

In this article, find out what a barista is, what their main responsibilities are, and how to hire a qualified professional. Keep reading!

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What is a barista?

A barista is a professional who specializes in specialty coffee. They're familiar with different types of coffee beans, roasting and grinding techniques, and extraction and brewing methods.

This means a barista masters different coffee brewing methods — pour-over, French press, AeroPress, espresso, and more — along with a variety of hot and cold coffee-based drinks made with creams, liqueurs, alcoholic beverages, milk, chocolate, and other ingredients.

This professional has been gaining ground in the market, since specialty coffee is a growing trend. Baristas work mainly in high-end coffee shops, but they can also be part of the team at restaurants, bars, hotels, and other establishments that feature specialty coffee on the menu.

What does a barista do? Get to know the main responsibilities

A barista's main job is preparing different types of specialty coffee and coffee-based drinks. But their role goes far beyond that.

They're also responsible for other tasks that, together, ensure service quality and customer satisfaction. These include:

Operating and maintaining equipment

Operating espresso machines, milk frothers, coffee grinders, and other equipment used to produce coffee. They're also responsible for basic maintenance and cleaning to keep everything running smoothly.

customer service

In many cases, baristas also interact directly with customers, explaining the differences between types of coffee and making recommendations based on their preferences. This helps deliver a better customer experience

Managing inventory and supplies

Another part of a barista's job is monitoring the stock of coffee and other ingredients used in production. This is essential for controle de estoque an efficient operation, making sure supplies never run out for the items on the menu.

Creating latte art

While it's an extra skill, many baristas also specialize in latte art. This technique uses steamed milk poured over coffee to create designs, making the drink's presentation more appealing to customers.

So, beyond technical skills, a good barista also needs other qualities. Next, find out what the ideal profile looks like and how to find the best professionals for your establishment.

barista next to an espresso machine in a coffee shop

What are a barista's main skills?

To hire a barista, you need to assess a mix of technical and behavioral skills. Check out the main ones below:

Technical skills

  • Knowledge of different brewing methods — espresso, pour-over, French press, AeroPress, and more.
  • Milk steaming techniques.
  • Command of equipment — espresso machines, milk frothers, grinders, coffee makers, and so on.
  • Proper handling and storage of coffee beans.
  • Food safety — good hygiene and food-handling practices.
  • Latte art — a nice differentiator.

Behavioral skills

  • Being hospitable
  • Strong communication for interacting with customers
  • Keeping the workspace organized
  • Attention to detail
  • Ability to work under pressure

Now that you know what skills a barista needs, it's time to follow a step-by-step process for making a solid, effective hire. Check it out below!

Step by step: how to hire a barista?

To ensure product quality and service at your coffee shop, you need to find qualified baristas. That's possible through a careful selection process that includes the following steps:

1. Define the ideal profile

Before starting the selection process, clearly define the profile of the barista you want to hire, factoring in technical skills, personal qualities, experience level, and fit with your company culture.

2. Write a job posting

Describe the position clearly and appealingly. Include working hours, required qualifications, job responsibilities, and what your company has to offer, such as benefits and growth opportunities.

3. Post the opening across different channels

Post the opening on specialized job platforms, social media, and barista community groups. The more targeted the channel, the better your chances of attracting qualified candidates.

It's also worth asking your team and network for referrals.

4. Review the résumés

Decide which criteria you'll use to review résumés. Look for prior experience, relevant training, and references that point to a candidate's commitment and quality of work.

5. Hold interviews and practical tests

During the interview, assess the candidate's technical knowledge of coffee and brewing methods, and check on their experience.

Also, set up a practical test to observe how they handle preparing coffee, using equipment, and organizing their workspace, among other aspects. Evaluate the quality of the drinks they prepare.

6. Run a customer service test

Simulate a customer service scenario to assess how the candidate communicates and handles potential problems.

This lets you see whether they're ready to interact with customers in a warm, hospitable way.

7. Select the best barista

Choose the barista who best matches the profile you outlined in step one. Make sure they're aligned with your company culture, since that makes it easier for them to fit in with the team and reduces turnover among staff.

Also, make a competitive offer, with fair pay and attractive benefits. That way, you'll be able to count on the best professional joining your team!

Get to know EPOC and simplify the management of your business

By hiring a qualified barista for your coffee shop, bar, or restaurant, you'll be able to serve high-quality specialty coffee and provide expert service.

But if you want to deliver a standout experience for your customers, you also need speed and efficiency in your operations. With EPOC, you get a complete restaurant platform, with POS, ERP, inventory control, payment solutions, and much more!

talk to our specialists and find out how we can help your business!

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Marianne Ternes

A journalism graduate from UFSC, she specializes in content marketing and SEO for B2B technology businesses.

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