So, does that mean you're curious to find out how to take that next step with your business's information? Don't worry, because right here we'll walk you through what to do with that data to better understand — and optimize — what happens inside your establishment!
If you haven't read the other post, just click here. Lá eu falei sobre quais dados coletar, e aqui vou abordar como relacioná-los para fazer a sua operação render ainda mais!
What to Do With This Information About Your Establishment's Logistics
First, you need to define your goals. Você quer atender mais clientes? Então é necessário analisar os dados de venda e operacionais. Você quer vender melhor? São os mesmos dados, mas analisados de forma diferente.
Continuing with the bar example:
To understand where you can improve, you first need to see where your bar's operational structure currently stands. That means analyzing data on how quickly your customer is served; how much your customers spend at your business; how many dishes and drinks they ordered; as well as how long they stayed at your establishment. These are efficiency metrics, which also help you understand your team's level and motivation.
Now, when you connect them, you can understand:
- Your customers' average ticket — this is the easiest one, and the most important! You just need to know how many customers you served during your operation, and how much you made. É só dividir o que você faturou com quantos clientes você conseguiu atender, e isso vai te mostrar quanto, em média, os seus clientes estão gastando no seu negócio. Isso vai te ajudar a entender se você precificou os seus produtos corretamente, porque, no final das contas, a conta final tem que fechar.
- Whether your customers value your products — when you look at how many customers ordered your best-selling dishes and drinks, you can see whether your staff are managing to sell the house's premium drinks — and whether your customers only order snacks to go with their drinks or whether they like the food enough to order a full meal.
- Whether your customers are being well served — when you connect the average length of stay of your customers with the number of orders they placed, you can see whether your staff are efficient. Claro, pode ter gente que acaba indo mais para conversar do que qualquer coisa, mas isso não significa que eles não podem consumir. Já tive noites que eu não parei de falar um segundo, mas, por causa de um garçom atencioso que não deixava meu copo esvaziar, acabei gastando dinheiro além de saliva.
- Whether dishes are taking too long to come out — this one's extremely important, because, first of all, you should know how long it takes for dishes and snacks to be made. Sem contar que, quando você começa a analisar os hábitos de consumo dos seus clientes, você consegue entender which time slots see each dish ordered most often. Sabendo isso, você consegue deixar alguns ingredientes, molhos, e até guarnições já prontas e separadas, para agilizar o atendimento. Confia em mim, não há nada melhor do que ver um prato que você pediu sair rapidamente da cozinha, especialmente quando a fome bate!
These metrics are the simplest to put into practice in your business. Like it or not, 99% of what happens in your operation — both internally and externally — can be boiled down to numbers, you just need to understand what you can measure in each process. Once you understand that, it opens the door to continuous growth and sound strategic decisions, letting your margin improve steadily, watching it grow while your costs fall, all from the comfort of your own home!
Now, for the bonus tip!
About your products and your customers' consumption habits, the easiest information to collect and analyze is the product's market share in your sales, and also when they tend to consume it. Com essas informações, você conseguirá ver para quais produtos você pode conseguir um acordo melhor – ou até mesmo sponsorship from major brands — as well as which products don't need any promotion to sell.
Still not sure why this matters? Alright, let's dig in:
Once you know the peak consumption times for your products (say, between 10 p.m. and midnight is when Stella Artois sells the most, and after that tequila consumption grows exponentially), it becomes much easier to figure out which products to bundle together in those famous combo deals. Assim, na medida que você for combinando bebidas com petiscos nas promoções para seus clientes, você conseguirá entender o que combina mais na cabeça deles, e o que deveria ser proíbido de ser vendido no seu empreendimento!
A picture is worth a thousand data points
Once you've defined everything you want to track and built a system to collect that data efficiently, the last step is figuring out how to turn it into something that's easy to visualize.
The answer is simple: charts. Bar charts, pie charts, line charts, and every other type you can think of. What matters is knowing which charts work best for which types of data.
The place where you view these charts is called a dashboard, and you've probably already seen a few! From Google Analytics to Facebook Analytics, these platforms manage to pull together the relevant information about your operation onto a single page full of charts.
That way, no matter where you are, you'll be able to see the state of your operation just like checking your car's dashboard! Picture the scene: you take a week off to enjoy the beach with family and friends, and, being the good entrepreneur you are, you decide to check how your operation kicked off that day. You open your phone and BOOM! Not only can you see the day's numbers, you can also look back at how previous days started, and figure out whether you need to run a flash promotion.
Want to learn more about how to automate your establishment? Agende uma conversa and our team will get in touch with you!
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