Choosing a good spot to set up your business can be decisive for the success of the venture. Veja os erros que você não pode cometer ao buscar um local para montar sua empresa.
A commercial spot suited to your type of venture accounts for 50% of the business's success. That is why, when choosing where to set up your establishment, you should not rely on intuition alone; run feasibility studies, get to know the nature of your customers and how much you plan to spend buying or renting the space.
Throughout this whole process there are several things you should avoid when looking for a place to set up your business. Here are the five mistakes you cannot make.
Also check out: How to open a restaurant: a step-by-step guide to starting from scratch
Spreadsheet Kit to Simplify Your Restaurant
Download your free kit now!
Anxiety is the enemy of negotiation
You have decided to start a business and already settled on your line of work. But when it comes to deciding where to set up, a question usually comes up: should it be closer to your target audience so people have easier access, or farther away so the noise and traffic do not bother the neighbors?
Do not let anxiety keep you from making the best deal. This is the time to hit the pavement and visit several places. Keep three or four suitable locations on your list so you can negotiate well and not close with the first one you find.
You need a firm number for how much you are willing to spend on the property, whether bought or rented, and you should not stray from it out of eagerness to get started. Do everything calmly and with cold calculation.
Do not change your business's profile to fit the location
Before looking for a place to set up your business, you need to have defined the profile of your line of business. Found a spot you consider interesting, but it is not right for the products or services you want to offer? Forget it and move on. Do not try to adapt the business to the location.
You will certainly find a suitable space that meets the requirements you need to start your business in line with the field you have planned.
Focusing only on the cost of the rent or the property
Whether you are going to buy the property or rent it, price is not the only point to consider before closing the deal. There is no use choosing a location with the most affordable costs if it is not right for your line of business.
Before settling on a location where the rent or property price is higher, it is worth doing a prior study of whether the businesses already established in the area have good demand and whether there is already a company in the same line of work nearby.
The idea that you cannot set up shop in an area where there are already businesses along the same lines is an open question. There are situations where this possibility is an advantage, if you look at the service and the product being offered, as well as the demand. Working differently, better, with a distinctive product and a culture more geared toward your target audience are positives that will make the difference and draw customers in.
Ignoring how your customer finds out about your business
Have you researched and gathered references on the audience likely to visit your space? Do you know how they hear about what is new, how they get informed, or more specifically, which media channels they keep up with? That is the point you need to hit, focusing all your marketing work on those channels.
If your preliminary study found that the audience looking for your venture is on Instagram, there is no point promoting your company on Linkedin, on Facebook, or in traditional media, for example.
Another detail you cannot ignore is how your customers get to your establishment and how visible it is. That is why it is always worth thinking about parking and a good storefront, among other aspects of the arrival experience and the first point of contact with the place.
Not knowing the reality of neighbors in the same line of business
You have found a place you consider right for setting up your business, but around it there are a few commercial spots offering services similar to yours. Take the time to learn about their work, their service, the product they offer, and the profile of their customers. Do not ignore this information, because it is what will let you define more precisely what you can do differently and better to attract the public.
A very common example of all this is the streets lined with countless restaurants, usually in tourist cities. They are always packed, sometimes with waiting lines. So it is not your neighbors that will get in the way of your business's success, but rather you doing things better and differently than the next place.
So, what do you think? Did we help you pin down the right place to set up your business? Great! Keep following our blog and learn more.
