QR Code for Restaurants: 5 Reasons
The QR Code for restaurants is a technology used to provide the digital menu to customers.
It became popular during the COVID-19 pandemic, because it allowed customers to view the menu using their own phone and thus reduced the risk of catching the virus.
The tool proved all its benefits and is still present in many restaurants. If you want to know how it works, what the advantages are and how to adopt it, keep reading!
Leia também: 7 tips to create a profitable restaurant menu
How does the QR Code for restaurants work?
The QR Code, or Quick Response Code, is a type of barcode that can be scanned by phone cameras. It is widely used to generate access links to web pages or digital files.
In restaurants, it's common to make the QR Code image available on a display on the tables or on posters fixed to the counter and/or the walls.
When arriving at the establishment, the customer points the phone camera at this code and accesses a link to view the digital menu. That way, they don't have to wait for a waiter to bring the menu and can already start choosing.
The digital menu can come in several formats: image, PDF, app or web page. There are several solutions available on the market, from the simplest to the most complete.
O EPOC GO, for example, is a QR Code digital menu with direct access through the browser, with no need to download any app. That way, your customer has simple, easy access to the menu, and can also open their own tab, select the items they want, place the order and pay.
In other words: it's a complete self-service solution right on the customer's phone. Integrated with the POS, KDS and back office systems, EPOC GO makes your operation much faster and more efficient.
Check out below some of the advantages of adopting it in your restaurant!
5 reasons to adopt EPOC GO in your restaurant
Besides making menu access easier, the QR Code is a tool that has several benefits for restaurants. By adopting a solution like EPOC GO, for example, you can boost your business results. Get to know the advantages below!
1. Reduces table occupancy time
Table occupancy time is an important indicator for restaurants, as it determines customer turnover and, consequently, the number of people served.
Com um QR Code menu, service becomes much faster, since the customer has autonomy and doesn't need to wait for a waiter to see the menu and place the order.
What's more, a digital menu like EPOC GO is easier to browse and find items in. It also gives suggestions to complement the order and helps the customer decide faster, speeding up service.
Establishments that use EPOC GO see a 15-minute reduction in table occupancy.
2. Cuts the operating cost
Technology is a great ally in cutting costs, and it would be no different with the QR Code for restaurants.
By adopting this solution, it's possible to cut costs by up to 31%, considering both the spending on printing menus, for example, and the hiring of waiters, especially freelancers.
A common practice in restaurants is hiring a few waiters for the busiest days, such as weekends. But that doesn't always pay off: customers may not show up because it rained a lot, for example.
With EPOC GO, you can keep a fixed team to provide more targeted, personalized service, and customers have more autonomy to place orders and pay.
3. Increases tips via the tipping prompt
EPOC GO is a complete self-service solution that also lets the customer pay right from their own phone via PIX, Credit Card, Google and Apple Pay Wallets.
With hassle-free payment and no lines, tips via the tipping prompt increase by 12%.
4. Makes service faster
Your operation also becomes much faster and more efficient, because everything is integrated and automated: POS, KDS, inventory, back office.
The customer accesses EPOC GO via QR Code and places the order. The system automatically deducts from inventory and sends the order to the KDS screen.
When preparation is finished, the waiter is notified and delivers the order to the customer. After they finish, the customer closes the tab and pays themselves.
Service is much faster and your operation becomes smoother. And you also give more autonomy and freedom to customers, who don't have to keep waiting to order and pay.
5. Raises the average ticket
Finally, another advantage of the QR Code digital menu is that customers end up spending more and your average ticket increases.
There are several features available in EPOC GO that let you set up combos and special promotions and make suggestive sales based on the items your customer has already selected.
You can include attractive images and descriptions. By browsing and interacting with the menu on their own phone, the customer is encouraged to consume more.
What's more, placing the order is very quick and easy, eliminating possible friction such as the waiter taking too long to serve the table.
EPOC GO: the best QR Code digital menu for restaurants
As we've seen, EPOC GO is much more than a QR Code menu solution. It has features to offer complete self-service right on your customer's phone.
Integrated with EPOC's other solutions – PDV, KDS, ERP e Analytics –, it becomes a powerful ally to increase your operation's efficiency and drive your business growth.
To see how all of this works in practice, get a free demo and talk to our experts!
