QR Code at the Table: 5 Reasons to Use It
A simple and efficient way to win over customers and speed up your operation is to have a qr code at the table. Esse tipo de código permite que os clientes façam pedidos, paguem a comanda e deem feedback (entre outros recursos) usando apenas o smartphone.
Below you'll learn more about how a table QR Code works, how to implement this technology in your establishment and the main advantages that this type of code offers your restaurant, bar or nightclub. Check it out!
Saiba mais: 5 reasons to adopt the QR Code for restaurants
What is a table QR Code?
But first, it's worth recalling what a QR Code is. The acronym, which stands for Quick Response Code, already indicates that it is in fact a code, similar to the barcode.
Except that, instead of being scanned by a machine at a supermarket checkout that shows the price of a product, it is accessed by the camera of a smartphone or tablet and provides a link.
It's through this link that a customer can, for example, access a QR Code menu and/or a digital tab easily and quickly. All it takes is a mobile device and Internet access.
And the table version is precisely a QR Code that stays available on the restaurant/bar table itself, whether fixed (such as on a sticker or painted on) or mobile (such as on a table display)
How to have a QR Code at the table?
Now that you understand more about how a table QR Code works, it's time to find out how to put this technology into practice. Below, we have a simple step-by-step guide so you can do exactly that!
Define how you want to use the table QR Code
First, define what the strategy behind your table QR Code will be. Will it be used so customers can access the menu? Or will it open a digital tab? Will it show a feedback form that, at the end, gives out a discount coupon for the next visit?
The technology makes a range of options possible. It's up to you to understand which one makes the most sense for your establishment and for its goals.
Use a tool to create the QR Code
Next, it's time to create the QR Code itself. There are several tools that make this possible, as long as you have the link that will go into the code. However, one word of caution: not all QR Code creators are the same, and a free option isn't always the best one.
By choosing a more complete solution, you'll be able to edit the QR Code easily and adapt its look to your restaurant/bar's visual identity.
What's more, in the case of EPOC GO, for example, you can integrate digital menu and tab into just code, making the whole self-service process even faster and easier.
Make the code available in your establishment
After creating the QR Code itself, you just print it and put it on the tables, right? Not exactly. Pay attention to the way the codes will be applied.
You can opt for small mobile displays, stickers stuck to the tables or even creative decor that incorporates the codes into the space (whether on walls or on the tables themselves).
But remember that, if you used a free QR Code generator and often change your online menu, you'll also have to update the code. And that will involve more printing costs or even painting.
Therefore, it's essential to take all of this into account when deciding how to make the QR Code available at the table. The important thing is to make sure they are easily accessible and readable by smartphones.
Track QR Code usage regularly
This is another important step that may be unfeasible if you opt for a free QR Code tool. After all, if you can't measure an action, how are you going to know whether it's working?
Especially when used together with a restaurant system ou bar management system, a professional QR Code solution lets you measure how the code is being used – and much more.
That way, you can:
- find out how many times the code was scanned;
- know which items are the most popular;
- understand your customer base in depth;
- see the most popular days and times;
- send suggestions for dishes and item combos.
Saiba mais: everything about self-service kiosks for restaurants and bars
5 advantages of using a table QR Code tab or menu
Check out below five of the main benefits your bar, restaurant or even nightclub can gain by using a tab ou digital menu via QR Code at the table.
1. Faster service
The first upside is precisely making self-service easier and, in doing so, gaining speed in your operation.
It's simple: when they access the QR Code, customers don't need to wait for waiters and can view the items (and even place the orders and pay for them) on their own in seconds.
Besides making the orders themselves faster, preparing them also becomes quicker. After all, there's no need for a waiter to write down an order at the table, then walk to the kitchen for preparation to only then begin.
With a digital menu/tab via QR Code at the table, this happens instantly and remotely.
2. A modern customer experience
More and more, customers look not only for good food and drink, but also for distinctive experiences.
With a table QR Code, your establishment provides a modern and intuitive experience, which brings customers' own smartphones into the ordering and payment process.
And thanks to that experience, customers feel more satisfied and come back more often. Além disso, indicam o seu estabelecimento para amigos, familiares e colegas. Assim, você amplia sua clientela e aumenta sua lucratividade.
3. Avoid waste and mistakes in production
As you've already seen, offering an online menu or tab via QR Code helps optimize your operation. But on top of that, this strategy also helps reduce waste.
After all, since the order goes automatically from the customer's smartphone to the prep area, the chance of errors in the order are minimal.
You know when a waiter's handwriting isn't understood by whoever prepares the order and the result is the customer getting something completely different from what they wanted? That's exactly what will never happen again in your restaurant/bar.
As a result, besides ensuring your customers' satisfaction, you avoid wasting supplies that, at the end of the day, have a major negative impact on your cash flow.
4. Gain savings and optimize the investment of time and money
In the point above you've already noticed that this technology offers big savings on supplies (and, consequently, on money). The best part is that, on top of that, a table QR Code also helps optimize your team's time.
After all, with this type of solution your waiters don't have to keep moving from table to table, and then to the kitchen (or bar). That way, the team can focus their attention on answering questions, making consultative sales and looking after the customers' good experience.
At the POS you can also count on this time optimization, since customers can pay with their own smartphones.
This also translates into lower investment in equipment and devices for the POS, cutting your costs without impacting your profitability.
5. Integrate with all the other areas and tools of your establishment
Finally, the biggest advantage of all: boosting your entire restaurant, bar or nightclub with just one solution.
With a management system that has a digital menu and online tab tool (such as EPOC and EPOC GO), you integrate these features with the POS, Inventory, ERP, KDS, Finance, Tax, among other areas of your establishment.
That way, you maximize all the other benefits of the QR Code at the table and still get several other features that let you optimize the operation, cut costs and increase profitability in every respect – not only when it comes to menus and tabs.
EPOC GO: the best QR Code at the table solution
To see how EPOC and EPOC GO work in practice, it's very easy: just watch a free demo of our solution, with no obligation. Conheça os principais recursos do EPOC e entenda como o nosso sistema pode revolucionar o seu estabelecimento.
