Technology

QR Code Menu: 9 Reasons to Adopt

31 de July de 2023 por Marianne Ternes

The QR Code menu is a technology that became a trend and gained much visibility after the coronavirus pandemic.

At that time, it was the solution found by restaurants to provide menus with reduced risk of contagion. Now, it continues to be used because it has proven to have many other advantages.

Want to know what they are? Then check our list below and learn how to create a QR Code menu.

What is a QR Code Menu?

The QR Code menu is an innovative and practical way to present food options and drinks beverages served in a restaurant or bar. This technology has gained many followers in recent years and you've certainly seen and used it somewhere.

A Quick Response Code is a visual code that can be read with a smartphone camera and provide a link. Through this link, customers have access to a digital menu — which can range from a simple PDF to a complete system with menu, tab, and payment, as is the case with EPOC GO.

There are several ways to provide the QR Code menu to customers: printed on individual tab, on a display de mesa or on signs posted in different locations of the establishment.

It's very practical, easy, and simple to open a QR Code menu, which is why it has become so popular. Just point your phone's camera at the code to access the menu and start choosing what you want to order.

In addition to customer convenience, this technology has numerous benefits for restaurants. Continue reading to learn more and understand the best way to adopt this trend in your restaurant or bar.

Learn more: Why adopt QR Code for your restaurant?

9 reasons to adopt a QR Code menu in your restaurant or bar

Using a digital QR Code menu like EPOC GO brings numerous advantages to restaurants and bars. And don't think it's only the customer experience that improves with this technology.

In fact, it also optimizes operations and helps increase your business profitability. Learn more by checking the 9 advantages of the digital QR Code menu we list below.

1. Self-service with low initial investment

When customers arrive at your establishment, they don't need to wait for a waiter to take their order. They can simply scan the QR Code using their own smartphone and access the menu with autonomy.

Solutions like EPOC GO go even further than just the menu: customers can open their own tab, place orders, and pay. It's a complete experience, right on their smartphone.

In other words: you don't need to make a large initial investment in equipment to offer self-service options to your customers.

2. Cost savings

There's no need to print a new menu when it's worn out or when there are changes to items and prices. That's already a savings.

But the great advantage of a digital menu solution is that it also helps reduce operational costs because your service staff can be reduced.

Imagine you hire freelance staff for a weekend, expecting high traffic, but it rains and customers don't show up. You lose money, right?

With a digital menu and self-service, you can maintain a fixed staff and stop losing money on unexpected situations.

3. Flexibility and convenience to update the menu

Does your restaurant or bar have the same menu forever because you can't even think about the work involved in updating it? This is a common problem that could be hurting your business.

Another advantage of the digital QR Code menu is flexibility. You can easily change items, prices, descriptions, images. Just access the system and make whatever changes you want.

This way, you always have an updated menu and can test what works best and sells more.

4. Promotions and upselling

In addition, you can also highlight menu items, create special promotions, and make upselling suggestions – that is, suggest other items based on what the customer has already selected.

This way, the menu stops being just a simple display of available dishes and drinks and becomes a marketing tool capable of stimulating consumption.

5. Increase average ticket

With an attractive, always-updated digital menu with features to encourage customers to spend more, your average ticket increases.

Therefore, adopting this technology can be strategic for your business. By taking full advantage of all the possibilities in the right way, you can increase your earnings while improving customer experience.

6. Speed up table turnover

Since customers have easy access to all menu information with autonomy, it becomes much easier to choose what they want, and fewer doubts arise.

This makes decisions faster and consequently reduces table occupancy time. With higher turnover, you can serve many more customers and generate more revenue.

7. Integration with other systems

The digital QR Code menu can be integrated with PDV, KDS e ERP, which makes the operation much faster, more efficient, and more secure.

When customers place orders using EPOC GO, for example, it automatically goes to the KDS system, making order management easier and optimizing production. Inventory updates, sales records, and other integrated processes are also automatic.

8. Access to data and analytics

With a digital menu integrated with the POS and administrative back-office, you have access to sales data and can deeply understand your customer profile and consumption patterns.

Once again, this technology helps make restaurant or bar management much more strategic. By analyzing data and using this information to implement improvements in your operations, products, and services, your business tends to grow much faster.

9. Customer loyalty

The digital QR Code menu also contributes to customer loyalty, not only because it makes the consumption experience much faster, simpler, and more enjoyable, but also because it has features designed to strengthen relationships.

For example: communication is personalized, mentioning the customer's name in greetings and closing. There are also loyalty programs that provide credits to be used on future visits.

QR Code Menu: how to create?

Now that you know all these advantages, you must be wondering: how do I create a QR Code menu?

You can adopt solutions like EPOC GO. With it you have digital menu, electronic tab, and payment all in one place. Your customer accesses via QR Code with ease and has complete freedom to order and pay.

And the results are excellent. Restaurants and bars using EPOC GO achieve:

Reduce operational costs by up to 31%
Reduce table occupancy time by 15 minutes
Increase tips via tipping prompt by 12%

If you want to know how it works in practice, Schedule a free demo right now!

Frequently Asked Questions

What is a QR Code menu?

The QR Code menu is an innovative and practical way to present food and beverage options served in a restaurant or bar. With it, customers can access the digital menu by scanning the QR Code with their smartphone camera.

How to create a QR Code menu?

The best way to create a QR Code menu is by adopting a digital QR Code menu solution. In addition to generating the QR Code, this technology makes it easy to create and edit the menu, and allows customers to place orders and pay independently.

How to read a QR Code menu?

A Quick Response Code is a visual code that can be read with a smartphone camera and provides a link. Through this link, customers have access to a digital menu via a web browser.